“As far as impacting business, it’s great from our perspective because it’s bringing in people on a night when it’s not generally packed,” Hill City bartender Jack Martin said. “It’ll bring in a regular stream of folks—young professionals who are active in the community.”
The organization started in Florida, where Chattanooga native and Baylor graduate John McMahan began participating.
“We ran as a group, about a 5K, and we’d drink nice craft brews together,” he said. “The past four or five months, it’s kind of grown into a business.”
In addition to running and drinking beer, the organization gives back to the community through special events and fundraisers.
McMahan thought many Chattanoogans would be interested in participating, so he worked with Martin and Hill City Pizza leaders to organize the first event, which is Wednesday. Subsequent runs will be every Wednesday at 7 p.m.
The microbrew industry has been exploding nationwide and in Chattanooga, McMahan said.
“Running for Brews is a way to merge all that together—healthy living, good drinking and also the social aspect,” he said.
And he said Hill City will benefit from extra weekly customers as well as brand awareness.
Forty-five people have already RSVP’d to Wednesday’s event via Facebook. There is no cost to participate in the run.
McMahan said the route will be about 3.1 miles and will go downtown, across the bridges and onto the Riverwalk.
“Running around Chattanooga is just absolutely beautiful,” McMahan said.